Celera is a digital-native health insurance platform designed to revolutionize the way people manage their health coverage.
Built with modern lifestyles in mind, Celera offers a seamless, user-centric experience that simplifies the complexities of traditional insurance. From freelancers to students, Celera caters to those seeking flexible, transparent, and efficient health insurance solutions.
01/ Summary
What was delivered and how
Year:
Project Deliverables:
Services:
2025
Duration:
4 months
Role:
Product Designer
User Research
Competitor Analysis
User Flows
Wireframes
Low-fi Prototypes
Final UX/UI
Competitive analysis
Workshop facilitation
User-interface design
Wireframing
Mobile app design
Web Dashboard Design
02/ The Challenge
The health insurance industry faces longstanding challenges that frustrate users and hinder trust:
Complex processes: Submitting claims and understanding coverage require significant effort and time.
Limited digital solutions: Many providers rely on outdated methods, such as phone-based support and paper documentation.
Transparency issues: Users struggle to understand coverage details, benefit usage, and out-of-pocket costs.
Delayed support: Assistance is often slow and inefficient, particularly in urgent situations.
Lack of global coverage: Freelancers, students, and travelers often find themselves without adequate support abroad.
03/ Primary Research
User Interviews:
"I need health insurance that’s simple and quick to use, especially when I’m traveling."
"Submitting claims feels like jumping through hoops every time."
Surveys:
68% of users prioritize digital claims management.
75% of freelancers value worldwide health support.
04/ Secondary Research
Market trends indicate a 45% increase in demand for digital health solutions in the past five years.
Competitor analysis revealed gaps in claims automation and user-friendly interfaces, presenting an opportunity for Celera to lead in these areas.
Affinity map to organize user research findings by themes
05/ Solution
I created a modular interface that:
Streamlines onboarding, allowing users to understand and select plans confidently.
Visualizes claim and benefit status clearly through dashboards and timelines.
Empowers users to self-serve with real-time concierge assistance and automated tools.
Reduces cognitive load by surfacing only the most relevant information at each step.
By designing around real user pain points — such as plan confusion, appointment friction, and lack of clarity around claims — Celera reimagines what health insurance can feel like in the digital age.
System architecture overview showing how Celera integrates external healthcare platforms, middleware services, user-facing modules, and backend systems to deliver a seamless digital insurance experience.
The dashboard gives users a quick, organized view of their active plans, claims history, and deductible usage.
My Claims page simplifies tracking healthcare expenses by organizing claims by type, date, and status
My Claims page simplifies tracking healthcare expenses by organizing claims by type, date, and status
05/ Mobile App
I created a modular interface that:
Streamlines onboarding, allowing users to understand and select plans confidently.
Visualizes claim and benefit status clearly through dashboards and timelines.
Empowers users to self-serve with real-time concierge assistance and automated tools.
Reduces cognitive load by surfacing only the most relevant information at each step.
By designing around real user pain points — such as plan confusion, appointment friction, and lack of clarity around claims — Celera reimagines what health insurance can feel like in the digital age.
AI Concierge