Celera is a digital-native health insurance platform designed to revolutionize the way people manage their health coverage.
Built with modern lifestyles in mind, Celera offers a seamless, user-centric experience that simplifies the complexities of traditional insurance. From freelancers to students, Celera caters to those seeking flexible, transparent, and efficient health insurance solutions.
01/ Summary
What was delivered and how
Year:
Project Deliverables:
Services:
2025
Duration:
4 months
Role:
Product Designer
User Research
Competitor Analysis
User Flows
Wireframes
Low-fi Prototypes
Final UX/UI
Competitive analysis
User-interface design
Wireframing
Mobile app design
Web dashboard
02/ The Challenge
The health insurance industry faces ongoing challenges that frustrate users and hinder trust:
Complex processes: Submitting claims and understanding coverage require significant effort and time.
Limited digital solutions: Many providers still rely on outdated methods, such as phone-based support and paper documentation.
Transparency issues: Users struggle to understand coverage details, benefit usage, and out-of-pocket costs.
Delayed support: Assistance is often slow and inefficient, particularly in urgent situations.
Lack of global coverage: Freelancers, students, and travelers often find themselves without adequate support abroad.
03/ Primary Research
User Interviews:
"I need health insurance that’s simple and quick to use, especially when I’m traveling."
"Submitting claims feels like jumping through hoops every time."
Surveys:
68% of users prioritize digital claims management.
75% of freelancers value worldwide health support.
04/ Secondary Research
Market trends indicate a 45% increase in demand for digital health solutions in the past five years.
Competitor analysis revealed gaps in claims automation and user-friendly interfaces, presenting an opportunity for Celera to lead in these areas.
Affinity map to organize user research findings by themes
05/ Solution
I created a modular interface that:
Streamlines onboarding, allowing users to understand and select plans confidently.
Visualizes claim and benefit status clearly through dashboards and timelines.
Empowers users to self-serve with real-time concierge assistance and automated tools.
Reduces cognitive load by surfacing only the most relevant information at each step.
By designing around real user pain points — such as plan confusion, appointment friction, and lack of clarity around claims — Celera reimagines what health insurance can feel like in the digital age.
System architecture overview showing how Celera integrates external healthcare platforms, middleware services, user-facing modules, and backend systems to deliver a seamless digital insurance experience.
The dashboard gives users a quick, organized view of their active plans, claims history, and deductible usage.
The Find a Provider page helps users locate in-network doctors based on filters like location and specialty.
My Claims page simplifies tracking healthcare expenses by organizing claims by type, date, and status
05/ Mobile App
I created a modular interface that:
Streamlines onboarding, allowing users to understand and select plans confidently.
Visualizes claim and benefit status clearly through dashboards and timelines.
Empowers users to self-serve with real-time concierge assistance and automated tools.
Reduces cognitive load by surfacing only the most relevant information at each step.
By designing around real user pain points — such as plan confusion, appointment friction, and lack of clarity around claims — Celera reimagines what health insurance can feel like in the digital age.
AI Concierge