Aster — Branding for Sustainability Marketing Agency
Aster is a concept for innovative green advertising agency created by media and creative experts. They exclusively promote and work with sustainable brands and initiatives.
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Problem Statement
The challenge was to create a distinctive brand identity for Aster, a sustainability marketing agency. The objective was to capture the agency's essence - a source of guidance, motivation, and optimism in the field of environmental sustainability. The identity had to reflect the two-fold meaning of the word 'Aster' - representing both a shining star and the wisdom and inspiration derived from its flower namesake.
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Approach
The approach was multi-faceted, focusing on developing a brand narrative that reflects Aster's mission and vision, designing a minimalistic yet impactful logo, choosing a color palette that represents the brand's focus on sustainability and technology, and creating a stationery system that highlights the fusion of nature and technology.
